TY  - BOOK
AU  - Furrer,Olivier
TI  - Corporate level strategy: theory and applications 
SN  - 9780415727228 (pbk.)
AV  - HD 2756 .F982 2016
PY  - 2016///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Diversification in industry
KW  - Management
KW  - Strategic planning
KW  - Industrial management
N1  - Includes bibliographical references and index
N2  - The challenges faced by diversified corporations?firms that operate in more than one industry or market?have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm?s ability for establishing and sustaining corporate advantage.

New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world.

A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies
ER  -