TY  - BOOK
AU  - Crosby,John V.
ED  - American Marketing Association.
TI  - Handbook of practical marketing and sales forecasting techniques: cycles, trends, and turning points 
AV  - HF 5415.2 .C883 1999
PY  - 1999///]
CY  - (Chicago), Ill.
PB  - NTC Business Books
KW  - Marketing research
KW  - sears
KW  - Sales forecasting
N2  - Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines
ER  -