TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
SN  - 0030331013
AV  - HF 5415.2 .C475 2002
PY  - 2002///
CY  - Forth Worth
PB  - Harcourt College Publishers
KW  - Marketing research
KW  - sears
N2  - This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses
ER  -