TY  - BOOK
AU  - Pagunsan, Sinforoso R.
TI  - The law and advertising
SN  - 971-555-507-1
AV  - F KPM 982.4 .P149 2004 
PY  - 2004///
CY  - Manila
PB  - De La Salle University Press
KW  - Advertising
KW  - Philippines
KW  - sears
KW  - Consumer protection
KW  - Copyright
KW  - Liability (Law)
KW  - Trademarks
N2  - The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order
ER  -