TY - BOOK AU - Keown, Arthur J. AU - Scott,David F. AU - Martin,John D. AU - Petty,J.William TI - Basic financial management SN - 013376575x AV - HG 4026 .B292 1996 PY - 1996/// CY - Upper Saddle, NJ PB - Prentice Hall International, Inc. KW - Business enterprises KW - Finance KW - Corporations N2 - Over the past thirty years the teaching of finance has evolved from a descriptive presentation of ill-defined decision rules taught through the use of case examples to a science where the logic and decision rules spring from basic economic principles. Today, finance continues to change and develop at an ever increasing pace. Sparked by the changing business environment and developments in the academic world, new financing and risk management techniques seem to appear almost a daily basis. How do you prepare for a field as dynamic as finance? The answer is to go beyond the answers and understand the logic that drives those answers. It is for this reason that the presentation in this text has been crafted around ten basic axioms. Using these axioms, the authors provide an introduction to financial decision making that is rooted both in current financial theory and in the current state of world economic conditions. Its objective is to provide the student with a relevant understanding of financial decision making that is based on theory. ER -