TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Concise encyclopedia of advertising
SN  - 0789022117 (soft : alk. paper)
AV  - R HF 5803 .C626 2005 
PY  - 2005///
CY  - New York
PB  - Best Business Books : The Haworth Reference Press
KW  - Advertising
N2  - Provides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing
ER  -