TY - BOOK AU - Bagga, Bhoomika. TI - Encyclopaedia of advertising SN - 8126128992 AV - R HF 5803 .B146 2006 PY - 2006/// CY - New Delhi PB - Anmol Publications KW - Advertising KW - sears N2 - Contains over 20,000 terms,phrases,acronyms,and abbreviations from advertising.Specially covered is the field of internet advertising , electronic advertising, modern trends ,innovations,etc ER -