TY  - BOOK
AU  - Shah, Anupam
TI  - Encyclopaedia of marketing
SN  - 8126129247
AV  - HF 5415 .Sh13 2006
PY  - 2006///
CY  - New Delhi
PB  - Anmol Publications
KW  - Marketing
KW  - sears
N2  - Provides definitions and descriptions covering the current marketing and also Internet marketing services.Explains marketing processes and includes key terms and concepts in marketing with coverage of advertising,sales promotion,public relations,direct marketing,personal selling,and e-marketing
ER  -