TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management concepts: a competitive advantage approach 
SN  - 9780273767602
AV  - HD 30.28 .D280 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Strategic planning
KW  - Case studies
N1  - Includes indexes; Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?
N2  - The author captures the complexity of the present business environment and likewise delivers the latest skills and concepts in a clear and concise manner.
ER  -