TY  - BOOK
AU  - Donsbach, Wolfgang,
AU  - Traugott, Michael W.
TI  - The SAGE handbook of public opinion research
SN  - 9781412911771 (hardcover)
AV  - R HM 1236 .Sa18 2008 
PY  - 2008///
CY  - Los Angele
PB  - SAGE Publications
KW  - Public opinion
N2  - Part 1 is about history and philosophy of public opinion and public opinion research and is divided into coverage of the nature of public opinionand the development of public opinion research. Part 2 is dedicated to theories of public opinion formation and change.The eight chapters present the basic empirical concepts for assessing public opinion and opinion changes in society.Part 3 on methodology contains 19 chapters and is thus the longest in the handbook.This reflects the enormous bresearch evidence that has been accumulated over the last decades, wheb survey research changed from the " art asking questions " to the scientific paradigm for survey mehtodolgyas it is reflected,among others, in the cognitive psychological approach to survey methodology.Part 4 focuses on the social and political environment of public opinion research and offers eight chapters on the social,political and legal status of public opinion research and on how it is perceived by the public and the journallists
ER  -