TY - BOOK AU - Gonzalez, Dennis T. TI - The will to change: Marikina and its innovations SN - 9789719249535 AV - G 8064.M2 .W66 2009 PY - 2009/// CY - Marikina City PB - Marikina City Govt. KW - Marikina (Philippines) KW - sears N2 - Discusses several successful strategies and techniques used by the Fernandos (Bayani and Marides). Lists the outcomes of the strategies and techniques, such as increases in revenues, registered businesses, and investors. Outlines the core values of Marikina such as Discipline, Good Taste, Excellence and Political Will ER -