TY  - BOOK
AU  - Eadie, William F.
TI  - 21st century communication: a reference handbook 
SN  - 9781412950305
AV  - P 90 .A71 2009
PY  - 2009///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Communication
KW  - Mass media
N1  - A Sage reference publication; Includes bibliographical references and index
N2  - Honors the diversity of the study of communication and integrates diversity into a coherent form. The two volumes divide the four areas of study: processes for comunication, characteristics to consider in creating mesages, and relationships between communicators. Features: Provides coverage that captures all major themes and subfields within communication, explores multiple factors that influence how people communicate, such as gender, ethnicity, sexual orientation, and globalization, contain chapters written in diverse styles and from different points of view, including personal histories, advice-giving, research descriptions, and literature reviews, examines communication as aprofession and the various professional courses of study in the discipline, offers a curricular-driven emphasis to provide students with footholds on topics of interest: researching for term papers, preparing for GREs, determining a senior thesis project, pursuing a graduate degree or a career, etc
ER  -