TY  - BOOK
AU  - Snow, Nancy.
AU  - Taylor, Philip M.
TI  - Routledge handbook of public diplomacy
SN  - 9780415953016
AV  - JZ 1305 .R765 2009
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Diplomacy
KW  - International relations
N1  - Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California; Includes bibliographical references (p. 367-371) and index
N2  - Presents materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. Gives overview of public diplomacy, national image, and perception management during the Cold War to the post - 9/11 campaign to " win the hearts and minds " of the Muslim world.Presents materials on public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations , credibility, soft power, advertising , and marketing is included and instituitional processes and players are identified and analyzed. Contains researches mostly done by Americans and British, though includes international research and comparative perspectives from other countries
ER  -