TY  - BOOK
AU  - De Wit,Bob
TI  - Strategy: an international perspective 
SN  - 9781473725157
AV  - HD 30.28 .D340 2017
PY  - 2017///
CY  - Australia
PB  - Cengage Learning
KW  - Strategic planning
KW  - sears
KW  - Case studies
KW  - Business planning
N1  - Previous edition: 2014; Includes index
N2  - Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe
ER  -