TY  - BOOK
AU  - Jucutan, Myra Lao.
AU  - Lao, Felix Jr. M.
TI  - 101 consumer behavior
SN  - 9789712722547
AV  - HF 5415.32 .J879 2009
PY  - 2009///
CY  - Pasig City
PB  - Anvil Publishing
KW  - Consumer behavior
KW  - sears
N2  - This is a book that will give you considerable insight on the different drivers of consumer behavior. We are all different in the types of products and services that we buy, in the brands that we prefer, in our everyday needs and wants. (Source: http://www.anvilpublishing.com)
ER  -