TY  - BOOK
AU  - Roberto, Eduardo L.
AU  - Roberto, Ardy.
TI  - The best of marketing Rx : : for brand & marketing executives / 
SN  - 9789712722097
AV  - HF 5415.13 .R540 2009
PY  - 2009///
CY  - Pasig City
PB  - Anvil Publishing
KW  - Marketing
KW  - Philippines
KW  - Newspapers
N1  -   "A compilation of the best marketing Rx columns that have appeared in the Philippine Daily Inquirer's #1 marketing column.";   "Marketing prescriptions for marketing executives who want their brand to succeed and go on succeeding."
N2  - Columns from the authors' popular newspaper column offering ideas and solutions in marketing in reader-friendly text
ER  -