TY  - BOOK
AU  - Santos, Buen.
AU  - Manzano, Ronald G.
TI  - Principles of tourism 2
SN  - 9789715849760
AV  - G 155.A1 .Sa59 2010
PY  - 2010///
CY  - Quezon City
PB  - C & E Pub.
KW  - Tourism
KW  - Philippines
N2  - Principles of Tourism 2 provides an overview of the major components and various factors that shape the tourism industry. These components are discussed as to their nature and structure, and how they interplay to make tourism one of the world's dynamic and fast-rising industries. To instill into the students a deeper appreciation of local tourism, this book presents the many natural and and man-made attractions in the Philippines. It then examines the roles of the government, local community, and educational institutions in the promotion of Philippine tourism. Compliant with the requirements prescribed by the Commission on Higher Education (CHED) Memorandum Order no. 30, this book aims to help students chart and develop an ideal career path in this exciting industry
ER  -