TY  - BOOK
AU  - Malik, Fredmund F.
TI  - Management: the essence of the craft 
SN  - 9783593391298
AV  - HD 30.19  .M295 2010
PY  - 2010///
CY  - Frankfurt
PB  - Campus Verlag
KW  - Management
N1  - Includes bibliographical references and index
N2  - In today's competitive world, good management is essential. With Management: The Essence of the Craft , Fredmund Malik-one of the most prominent authors of management scholarship in Europe-draws on the works of Stafford Beer, Peter Drucker, Friedrich von Hayek, and Viktor Frankl to outline the basic principles of effective professional management. While previous studies have relied strictly on human psychology to evaluate existing theories of management, Malik instead employs a cybernetics of complex systems for the task. Though Management is written primarily for managers in the business world, it will be valuable to those in other fields facing management tasks
ER  -