TY  - BOOK
AU  - Landis, Cliff,
TI  - A social networking primer for librarians
SN  - 9781555707040
AV  - Z 674.75.S63  .L235 2010 v.7
PY  - 2010///
CY  - New York
PB  - Neal-Schuman Publishers
KW  - Libraries
KW  - Online social networks
N1  - Published in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso; Includes bibliographical references (p. 97-101) and index; Introduction : social network site basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success
N2  -  2. Plan and Implement a New Web 2.0 Technology Today;  3. Apply the Social Marketing Techniques Used by the Pros;  4. Follow Best Practice Established by library Innovators;  5. Measure Your Success; Explains how to use today's most popular social networking Web sites to reach out to library patrons, promote the library, and build community. The author illustrates how to create an effective library presence within these extensive communities from project ideas, planning, and buy-in to marketing and best practices.Outlined are creating library pages, installing and building library applications such as catalog search boxes, creating and managing events and promotions and using Facebook for library instruction. The book incorporates a 5-step approach to make learning and implementing of the concepts on social networking work: 1.Integrate Social Networking Technologies with Library Services
ER  -