TY  - BOOK
AU  - Crosby, Connie,
TI  - Effective blogging for libraries
SN  - 9781555707132
AV  - Z 674.75.S63  .C883 2010 v.10
PY  - 2010///
CY  - New York
PB  - Neal-Schuman Publishers
KW  - Librarians
KW  - Libraries
KW  - Library Web sites
N1  - Published in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso; Includes bibliographical references (p. 125-131) and index; Introduction : blogging basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success
N2  - Covers blogging basics,including a discussion on purpose and strategy and discovering audience types and needs.Gets one started on planning one's blogging initiative.Provides information on how to implement a new blog,including considerations in design,layout,and navigation,gaining readership and keeping it,and launching the blog,but also plenty of tips and tricks for finding and creating content,even when one have run out of ideas.Covers marketing techniques for getting the wordout about one's new blog,including traditional and newer social media techniques for marketing,as well,as a few of the old"analog"methods.Covers blogging best practices,with a particular focus on the lessons in effective and ineffective blogging practices that emerged from the blogging libraries questionnaire.Covers ways to analyze and measure the success of one's blog,with discussion of which measures are most important and how to track the conversations one initiates.Concludes with a glossary and a list of recommended resources packed with suggested reading plus helpful blogs and another Web sites to inspire one
ER  -