TY  - BOOK
AU  - Sebastian, Asuncion M.
AU  - Chua, Jonathan.
AU  - Gonzales, Joseph I. B.
TI  - Blue way 2: case studies on social business enterprises 
SN  - 9789712724244
AV  - HD 57.7  .B625 2010
PY  - 2010///
CY  - Quezon City :;Pasig City
PB  - Ateneo de Manila University, Graduate School of Business ;;Anvil Pub.
KW  - Business ethics
KW  - sears
KW  - Leadership
N1  - Includes index
N2  - This casebook is about these organizations, composed of ordinary men and women with the extraordinary desire and courage to make things better for our country, starting out with what they have, what they know, and what they do best. It is a compilation of the stories of social business entrepreneurs and their enterprises-non-government organizations and corporations alike - that show through their various, differing interventions how making a difference and making money are not mutually exclusive goals. Their stories tell us that profits can indeed be used to create social benefits sustainability.  This casebook hopes to move everyone who has gone weary of working for the common good, to continue believing ...that given the new breed of partners or social business enterprises, the tasks ahead will be more bearable, more doable, and perhaps, even more inspiring.  Lastly, this casebook is for everyone looking for ideas and opportunities to help build our nation, be they business entities, civil society organizations, entrepreneurs, or individuals. After all, building our country is everybody's business
ER  -