TY  - BOOK
AU  - Wheeler, Alina,
TI  - Brand Atlas: Branding intelligence made visible 
SN  - 9780470433423
AV  - HD 69.B7  .W561 2011
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
N1  - Includes bibliographical references and index
N2  - This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends.  Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity
ER  -