TY  - BOOK
AU  - De Asis, Karen V.
AU  - Espino, Margie Quimpo.
TI  - Color folders in the mind: a branding story : a metaphorical guide to tracking your brand anytime, anywhere 
SN  - 9789719385202
AV  - HD 69.B7 .D349 2007
PY  - 2007///
CY  - Quezon City
PB  - K.V. De Asis
N1  - Bonus chapter on Who are ethical Filipino managers"--Cover
N2  - Color Folders in the Mind is rich with marketing wisdom, and provides a clear roadmap for every one who wants to build a successful brand. It brings to light the elements that help global brands remain successful, and illustrated how local brands adopt brilliant marketing strategies to transform themeselves into world class brands.
ER  -