TY  - BOOK
AU  - Kliatchko, Jerry Gamalinda.
TI  - The first integrated marketing communications effectiveness awards, 2005: winning case studies 
SN  - 9789711902254
AV  - HF 5415.12.P6  .F519 2006
PY  - 2006///
CY  - [Manila]
PB  - Cacho Pub. House
KW  - Advertising
KW  - Philippines
KW  - Communication in marketing
KW  - Marketing
ER  -