TY - BOOK AU - Belpoliti, Marco, AU - Max Mara AU - Morini, Enrica AU - Rasche, Adelheid. TI - Coats!: Max Mara, 60 years of Italian fashion SN - 9788857208893 AV - TT 530 .C632 2011 PY - 2011/// PB - Thames & Hudson KW - Fashion design KW - sears KW - Fashion designers KW - Max Mara (Firm) KW - exhibitions KW - Italy N1 - Includes index; Catalog of an exhibition held at the State Historical Museum, Moscow, 12 Oct. 2011-10 Jan. 2012 Previous ed.: 2006 N2 - Contains updated history of the Italian company, one of the most important fashion houses in the world. Stresses on the company's priciples and priorities sustained through the years which are superior quality, fashion content, superb tailoring even in mass production, design, research and leadership in distribution and communication.Includes pictures ER -