TY - BOOK AU - Bilz, Silja. AU - Klanten, Robert. AU - Mischler, Michael. AU - Robinson, Michael. TI - The little know-it-all: common sense for designers SN - 9783899553482 AV - Z 246 .B499 2011 PY - 2011/// CY - Berlin, Germany PB - Gestalten KW - Graphic design (Typography) KW - sears KW - Layout (Printing) N1 - Previous ed.: 2007; Includes bibliographical references (p. 337-343) and index; 1.0. Foreword -- 2.0. Contents -- 3.0. Design -- 4.0. Typography -- 5.0. Digital media -- 6.0. Production -- 7.0. Marketing -- 8.0. Law -- 9.0. Organisation -- 10.0. References -- 11.0. Notes -- 12.0. Index -- 13.0. Imprint N2 - This updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities ER -