TY  - BOOK
AU  - Folinas,Dimitris
TI  - Marketing and supply chain management: a systemic approach 
SN  - 9781138181656 (pbk. : alk. paper)
AV  - HF 5415.1263 .F716 2017
PY  - 2017///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Industrial marketing
KW  - Business logistics
N1  - Includes bibliographical references and index; Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies
ER  -