TY  - BOOK
TI  - Innovation masters: history's best examples of business transformation
SN  - 9781414496184
AV  - HC 79.T4 .In67 2012
PY  - 2012///];copyright 2012
CY  - Detroit
PB  - Gale/Cengage Learning
KW  - Diffusion of innovations
KW  - New products
KW  - Organizational change
KW  - Technological innovations
N1  - Includes bibliographical references and index
N2  - Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product's relationship to its customer base), or IBM (which successfully shifted an entire company's strategy from providing products to services) will be highlighted
ER  -