TY  - BOOK
AU  - Samara, Timothy.
TI  - Design elements: understanding the rules and knowing when to break them 
SN  - 9781592539277
AV  - Z 246 .Sa43 2014
PY  - 2014///]
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - Graphic design (Typography)
KW  - Layout (Printing)
N1  - Form + space color typography image layout--COVER; Includes index; What is graphic design? -- Twenty rules for making good design -- Form and space -- Color fundamentals -- Choosing and using type -- The world of image -- Putting it all together -- Causin' some trouble : when and why to break every rule in this book
N2  -  20 Basic Rules of Good Design;  and Breaking the Rules: When and Why to Challenge all the Rules of this Book;  Choosing and Using Type;  Color coding;  Color Fundamentals;  Color psychology and narrative;  Combining type styles, editorial text setting issues, plus;  design drawing;  Finding flexibility in design systems;  Form and composition in relation to concepts and meaning;  Form and Space-The Basics;  Making type and imagery work better together;  medium and meaning;  pictorial and non-pictorial -image-making options;  Plus a complete project case  study with major decision-moments keyed to respective sections!  Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.  This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is;  Putting it All Together? Essential Layout Concepts;  Reference palettes for time periods, cultures, and businesses;  semiotics, symbolic and metaphorical image use;  Special color and printing techniques;  Strategies for using photography;  The design process, from creative concept development  and practical work-flow standpoints;  The Right Design Choices: 20 Reminders for Working Designers;  The World of Imagery;  type as image;  Web-related type style and hierarchy issues;  What Are They and What Do They Do?; This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together.  Expansion and new material includes:Composition/layout, visual hierarchy
ER  -