TY - BOOK AU - Fackler, Mark, editor AU - Fortner, Robert S., editor TI - The Handbook of media and mass communication theory SN - 9780470675052 AV - P 91.3 .H191 2014 PY - 2014/// CY - Chichester, West Sussex, UK PB - John Wiley & Sons KW - Communication KW - sears KW - Mass media N1 - Includes bibliographical references and index N2 - This handbook presents a comprehensive series of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. This book presents a global perspective of theoretical development ER -