TY  - BOOK
AU  - Marsden, Paul,
TI  - Entrepreneurial journalism: how to go it alone and launch your dream digital project 
SN  - 9781138190368 (pbk. : alk. paper)
AV  - PN 4784.M34 .M351 2017
PY  - 2017///
CY  - London ;;New York
PB  - Routledge
KW  - Journalism
KW  - Online journalism
N1  - Includes bibliographical references and index
N2  -  ΓÇó developing revenue streams that can make digital journalism sustainable;  ΓÇó engaging with mobile journalism by utilising smartphone and app technology;  ΓÇó how to use key analytics to track and focus readership;  ΓÇó legal and ethical dilemmas faced in a modern newsroom;  ΓÇó the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. --Amazon.com; Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: ΓÇó advice on launching digital start-ups
ER  -