TY  - BOOK
TI  - Predictive analytics for business strategy
AV  - HD 30.23  .P935 2019
PY  - 2019///
CY  - New York, NY
PB  - McGrawhill Education
KW  -    Business planning
KW  - sears
KW  - Business planning
KW  - Quantitative research
N1  - Includes index.
N2  - Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not. --Amazon.co.uk
ER  -