TY  - BOOK
AU  - Woods, Roger,
AU  - Hermon, John Paul.
AU  - Murphy, Julian,
AU  - Rafferty, Karen.
TI  - Engineering innovative products: a practical experience 
SN  - 9781118757734 (pbk.)
AV  - TS 170 .W66 2014
PY  - 2014///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Marketing
KW  - New products
N1  - Includes bibliographical references and index
N2  -  and ΓÇóIncludes case studies from engineering students who give insights into how they have successfully developed their own ideas into companies. --Amazon.com;  ΓÇóFeatures contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas;  ΓÇóProvides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products; Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company.  As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. Key features: ΓÇóOutlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas
ER  -