TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - M: marketing 
SN  - 9781265056704
AV  - HF 5415 .G869m 2023
U1  - 658.8 23
PY  - 2023///
CY  - New York, NY
PB  - McGrawHill
KW  - Marketing
N1  - Includes bibliographical references and indexes
N2  - "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
ER  -