TY  - BOOK
AU  - Griffiths,Chris
AU  - Conti,Melina
TI  - The creative thinking handbook: your step-by-step guide to problem solving in business 
SN  - 9780749484668
AV  - HD 53 .G875 2019
PY  - 2019///]
CY  - New York
PB  - Kogan Page Ltd
KW  - Creative ability in business
KW  - Creative thinking
KW  - Thought and thinking
KW  - Problem solving
N1  - Includes bibliographical references; Thinking about your thinking -- The decision radar -- Common thinking errors: selective thinking -- Common thinking errors: reactive thinking -- Common thinking errors: assumptive thinking -- The solution finder -- The context for creative problem solving -- The solution finder step 1: Understanding -- The solution finder step 2: Ideation -- The solution finder step 2: Ideation toolkit -- The solution finder step 3: Analysis -- The solution finder step 4: Direction -- The end of the beginning -- Commit to "thinking differently" -- Creative leadership -- Conclusion: where do you go from here?
N2  - Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge. --Amazon.co.uk
ER  -