TY  - BOOK
AU  - Watkins,Brandi
TI  - Research perspectives on social media influencers and their followers
AV  - HM 742 R429 2021
PY  - 2021///]
CY  - Lanham
PB  - Lexington Books
KW  - Online social networks
KW  - Social media
KW  - Influence
KW  - Social influence
N1  - Includes bibliographical references and index
N2  - "This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts"--
ER  -