TY  - BOOK
AU  - Watkins,Brandi
TI  - Research perspectives on social media influencers and brand communication
AV  - HF 5415.1265 .R47 2021
PY  - 2021///]
CY  - Lanham
PB  - Lexington Books
KW  - Internet marketing
KW  - Social media
KW  - Influence
KW  - Branding (Marketing)
KW  - Relationship marketing
KW  - Marketing sur Internet
KW  - Stratégie de marque
KW  - Marketing relationnel
KW  - branding
KW  - aat
KW  - fast
N1  - Includes bibliographical references and index
ER  -