TY  - BOOK
AU  - Silva, Grace.
TI  - E-commerce
T2  - Textbook series. 
SN  - 9781641722117 (pbk.)
AV  - HF5548.32 .SI38 2023
PY  - 2023///
CY  - New York, NY
PB  - Larsen & Keller, Education
KW  - Electronic commerce.
KW  - Commerce
KW  - Business.
KW  - Information superhighway.
N1  - Includes bibliographical references and index.; Chapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ;  Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration --  Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing  ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion --
ER  -