00905nam a22002777a 4500 OSt 20251029130601.0 251029b |||||||| |||| 00| 0 eng d 9780357983973 HS LRC HF 5415.123 .A565 2025 Andrews, J. Craig 130204 Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp 11th ed. Australia : Cengage, c2025. CDB xx, 700 pages : color illustrations ; 28 cm. 10,560.00 Includes glossary, end notes, name index, subject index. Communication in marketing 45773 Sales promotion 62528 Advertising 4389 Direct marketing 50805 Shimp, Terence A. 115685 lcc BK 0 0 lcc 0 0 CIR DLSU-D HS DLSU-D HS CIR 2025-06-24 HS LRC SY 2024-2025 10560.00 CIR-001875 0 HF 5415.123 .A565 2025 3HS00000001875 2025-10-29 13:05:55 001875 10560.00 2025-10-29 BK 93386 93386