TY  - BOOK
AU  - Andrews, J. Craig
AU  - Shimp, Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9780357983973
AV  - HF 5415.123 .A565 2025
PY  - 2025///
CY  - Australia
PB  - Cengage
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes glossary, end notes, name index, subject index
ER  -