TY  - BOOK
AU  - Zarate, Cynthia A. 
TI  - Principles of marketing
SN  - 9789719824312
AV  - FC HF 5415 .Z36 2025
PY  - 2025///
CY  - Quezon City
PB  - C&E Publishing, 
KW  - Marketing
KW  - study and teaching.
N1  - includes bibliography, glossary and index.
ER  -