TY  - BOOK
AU  - Caporale,Bob
TI  - Creative strategy generation: using passion and creativity to compose business strategies that inspire action and growth 
SN  - 9780071850117
AV  - HD 30.28 .C173 2015
PY  - 2015///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Creative ability in business
N1  - Includes bibliographical references (pages 235-241) and index
N2  - "A step-by-step guide to creating successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations."--Amazon.com
ER  -