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61.
The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 59 .L446 2006.

62.
Mastering public relations / Anthony Davis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2004
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 59 .D290 2004.

63.
Ethics in public relations : responsible advocacy / editors, Kathy Fitzpatrick, Carolyn Bronstein. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 1221 .Et37 2006.

64.
Exploring public relations / Ralph Tench and Liz Yeomans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education, 2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 1221 .T251 2006.

65.
Sports journalism : context and issues / Raymond Boyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE Publications, 2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: PN 4784.S6 .B697 2006.

66.
The management of marketing public relations / Lucas E. Santiago. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Makati City : Interlink Public Relations , c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 59 .Sa59 2006.

67.
The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L.G. Glou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Thompson/Wadsworth, c2004
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 1221 .D569 2004.

68.
Image marketing : using public perceptions to attain business objectives / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., NTC Business Books , c1996
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 59.2 .M333i 1996.

69.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (2)Call number: HM 1221 .P960 2007, ...

70.
Introduction to advertising and public relations for degree / P.G. Diploma courses in journalism and media communication / Shipra Kundra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Anmol Publications, 2005
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5821 .K962 2005.

71.
The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2009
Availability: Items available for reference: Aklatang Emilio Aguinaldo-Information Resource Center: Not for loan (1)Call number: HM 1221 .G510 2009.

72.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.1265 .Sco83 2009.

73.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Higher Education, c2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 1221 .P960p 2009.

74.
Public relations management / Jaishri Jethwaney and N.N. Sarkar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sterling Publishers, 2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 59 .J51 2009.

75.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education (Asia), c2009
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 1221 .P960p 2009b.

76.
The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2009
Availability: Items available for reference: Aklatang Emilio Aguinaldo-Information Resource Center: Not for loan (1)Call number: HM 1221 .G510 2009.

77.
Strategic communication : cases in marketing, public relations, advertising and media / Steven Greenland ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Pearson, 2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 .St82 2012.

78.
This is pr : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Wadsworth/Cengage Learning, 2013
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 263 .N478 2013.

79.
Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : FT Press, c2012
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 742 .B74 2012.

80.
Surviving in public relations : in the age of communications / Lucas E. Santiago. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Makati City : Interlink Public Relations, c2005
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HM 263 .Sa59c 2005.

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