Blue way 2 : case studies on social business enterprises / by Asuncion M. Sebastian.
Material type: TextPublication details: Quezon City :;Pasig City : Ateneo de Manila University, Graduate School of Business ;;Anvil Pub., c2010.Description: xii, 358 pages : illustrations ; 23 cmISBN:- 9789712724244
- HD 57.7 .B625 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Isagani R. Cruz Collection | Aklatang Emilio Aguinaldo-Information Resource Center | HD 57.7 .B625 2010 (Browse shelf(Opens below)) | Not for loan | 3IRC0000008126 |
Includes index.
This casebook is about these organizations, composed of ordinary men and women with the extraordinary desire and courage to make things better for our country, starting out with what they have, what they know, and what they do best. It is a compilation of the stories of social business entrepreneurs and their enterprises-non-government organizations and corporations alike - that show through their various, differing interventions how making a difference and making money are not mutually exclusive goals. Their stories tell us that profits can indeed be used to create social benefits sustainability. This casebook hopes to move everyone who has gone weary of working for the common good, to continue believing ...that given the new breed of partners or social business enterprises, the tasks ahead will be more bearable, more doable, and perhaps, even more inspiring. Lastly, this casebook is for everyone looking for ideas and opportunities to help build our nation, be they business entities, civil society organizations, entrepreneurs, or individuals. After all, building our country is everybody's business.
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