Filipino cultural symbols, ecpressions, and brands / Visitacion "Chit" R. De La Torre.

This book provides another texture of the Filipino identity-the images that point to or reveal diverse facets of the Filipino, the expressions he/she reveals himself/herself in and the brands that have engaged the popular imagination of the Filipino then and now. All in all, the book attempts to contribute to the written, printed materials that have similarly explored the subject matter. The cultural symbols have been categorized into five aspects: built structures, natural wonders, material objects, travel destinations, rituals/traditions, and personalities. Among Filipino concepts/expressions that have been discussed include kapwa, pakikipag-kapwa, sense of malasakit, kagandahang loob, buo ang loob, iginuhit sa palad, barkada, jeproks, kwentong kutsero, pampataba ng puso, hapi-hapi lang, dikarte, pusong mammon, kayod marino, gulong ng palad, kuskos balungos, saying, lukso ng dugo, bigay todo, etc. Some of the Philippine brands featured in this book include Gawad Kalinga, OFW, Ang Tibay, SM, Goldilocks, Jollibee, Ayala Corporation, Insular Life and Assurance Corporation, National Book Store, Rustan's, Marikina Shoes, Destileria Limtuaco, Via Mare, Max's, Aristocrat, Hapee Toothpaste, San Miguel Beer, Hen Lin, Tesoro's, Camella Homes, Manila Bulletin, Manila Broadcasting Corporation, Pascual Laboratories, House of Precast, Robles Heritage, among others. --Cover of the book.