Culture jam : the uncooling of America / Kalle Lasn.

Includes bibliographical references (p. 217-234) and index.

According to Kalle Lasn, publisher of Adbusters magazine, culture jamming will become to our era what civil rights was to the '60s, what feminism was to the '70s, and what environmental activism was to the '80s. Culture jammers are a global network of media activists who assert that America is no longer a country, but a multitrillion-dollar brand, built on a cult of celebrity and marketing brand names. These brands, products, celebrities -- the spectacles that surround the production of culture -- are our culture now. The architect of Buy Nothing Day and TV Turnoff Week, Lasn believes it is only by "uncooling" these symbols of culture, by organizing resistance against the institutions that manage the brands, that America can reassert herself. With cutting-edge design, this manifesto for the new millennium has the potential to completely alter the way we think and live."www.shelfari.com".