Global future : the next challenge for Asian business / Arnoud De Meyer ...[et al.].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0470821302
- HD 2891.85 .G51 2005
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HD 2891.85 .G51 2005 (Browse shelf(Opens below)) | Available | 3AEA0000289009 |
Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
? An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
? A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
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