Global future : the next challenge for Asian business / Arnoud De Meyer ...[et al.].

By:

De Meyer, Arnoud

Contributor(s):

Material type: Text

TextPublication details: Singapore : Wiley, c2005.Description: 391 p. ; 23 cmISBN:

0470821302

Subject(s):

LOC classification:

HD 2891.85 .G51 2005

Summary: Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: ? An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia ? A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Graduate Studies	DLSU-D GRADUATE STUDIES Graduate Studies	Graduate Studies	HD 2891.85 .G51 2005 (Browse shelf(Opens below))	Available		3AEA0000289009

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
? An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
? A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

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