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1.
Innovation project management handbook / Dr. Gregory C. McLaughlin, Dr. William R. Kennedy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2016]
Availability: Items available for loan: DLSU-D GRADUATE STUDIES (1)Call number: HF 5415.15 .M459 2016.

2.
Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5413 .C648 1993.

3.
Product management / Donald R. Lehman, Russell S. Winer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .L528 1994.

4.
Product management / Donald R. Lehmann, Russell S. Winer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : IRWIN, c1997
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .L528 1997.

5.
Profitable Product Management / Richard A. Collier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heineman; published on behalf of the Chartered Institute of Marketing, c1995
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .C69 1995.

6.
Operations management : serving the customer / Richard J. Schonberger, Edward M. Knob Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Texas : Business Publications, c1988
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 5415.15 .Sc65 1988.

7.
Building database-driven web catalogs / Sherif Danish, Patrick Gannon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1998
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .D228 1998.

8.
Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Wiley, c1999
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.153 .M621 1999.

9.
Custom enterprise.com : every product, every price, every message. / Gaby Wiegram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson Education, c2000
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 69.N4 .W635 2000.

10.
Retail product management : buying and merchandising. / Rosemary Varley ; artwork by David Gillooley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2001
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5429 .V429 2001.

11.
Product management / Donald R. Lehmann, Russell S. Winer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (2)Call number: HF 5415.15 .L528 1997b, ...

12.
Product management / Donald R. Lehmann, Russell S. Winer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (2)Call number: HF 5415.15 .L528 2002, ...

13.
Brandmaps : the competitive marketing strategy game / Randall G. Chapman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.125 .C367 1994.

14.
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .L33 2003.

15.
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 .F193 2006.

16.
The product manager's handbook / Linda Gorchels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.15 .G65 2006.

17.
Product management / Donald R. Lehmann, Russell S. Winer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (2)Call number: HF 5415.15 .L528 2005, ...

18.
Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2002
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 69.B7 .D297 2002.

19.
Product lifecycle management : driving the next generation of lean thinking / Michael Grieves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.155 .G874 2006.

20.
How to develop successful new products / Jerry Patrick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : American Marketing Association, c1997
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.153 .P275 1997.

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