Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: xi, 232 pages ; 25 cmContent type: - text
- unmediated
- volume
- 9781138181656 (pbk. : alk. paper)
- HF 5415.1263 .F716 2017
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Graduate Studies
|
DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.1263 .F716 2017 (Browse shelf(Opens below)) | Available | 3CIR2018067293 |
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
There are no comments on this title.
